The advent of the internet has brought many important changes in our lives. Social media platforms have become one of the most popular ways marketers now use marketing. Advertisements are more effective online than cable TV, and niche promoters and social media are opposed to more product sales than celebrities.
Today, influential marketing has continued and despite the challenges it has faced in the early decade, companies and consumers alike are still attracted to influencers.
But the culture of influence has also changed, and things look very different than during the first years of communication or just a year or two ago. Consumers are smart. Influential marketing has undergone another shift from traditional advertising, in which companies are considered experts and consumers are considered more user-friendly.
What are influencers?
There is no consensus as to what actually makes a person a “powerful influence”, only that they are usually third parties that have received a lot of followers on social media platforms such as Youtube, Instagram, Facebook, and TikTok. These people use their popularity to “influence” the purchasing decisions of their fans.
What Made the Influences Successful?
We have to assume that most markets are currently built for thousands of years. One of the defining characteristics of this generation is that they are naturally resistant to marketing tactics and skeptical and distrustful of companies, Millennials are more likely to trust a product recommendation from a friend, relative, or loved one, which is why influential marketing is more likely to attract them in traditional ways. On top of that, the ever so growing trend of social media, online advertising and high-tech devices has created the optimum conditions for Influencers to take ground. With mobile devices that are similar to a computer and with mobile data that is comparable to home speed Internet is not surprising that Influencers are able to work everywhere and at any time of the day. Having a high-profile mobile device like a Samsung s21 or iPhone 12 pro is definitely one of the requirements to be successful amongst millennial Influencers.
Will influencers expire?
In the same way that people are aware of the marketing strategies used by companies to sell their products and services, most people are aware of the ways in which promoters promote sales of a particular product. It is important for companies and retailers to know about consumer awareness, as it can have a profound effect on trust and perception.
Will the popularity of Pewdiepie (Felix Kjellberg) or Bella Poarch eventually lose their appeal as most people know how influential marketing actually affects their buying decisions? The short answer is no. Aside from the comments of critics and individuals, the appeal of influential advertising is directly related to the attractiveness of social media. As long as social media is always popular, influential marketing will also remain relevant. We should also take into account the fact that even new social media platforms such as TikTok can create a great following, not only for the speaker himself but also for his users.
Is Investing in Influencers Effective Advertising?
Social media prosecutors will always be an important way to build trust. This is especially true when they are employed by other marketing strategies such as better product design, search engine optimization, and more. It is safe to say that dynamic marketing maybe even more important when new technologies such as artificial intelligence and the internet of things become commonplace technologies. Companies will have to be able to build consumer confidence in a big way, and that will only happen with the people the average consumer is able to communicate with.
While we may not know the exact definition, we all know these influencers and have maybe been influenced by them without knowing. While they have shot into one of the most advantageous forms of marketing, the influencer took a slight decline but stats show they are bouncing back and are more popular than ever.